Wednesday, October 19, 2016

PRODUCT DESCRIPTION SUMMARY AND ANALYSIS DRAFT 3

The article “GPS Insight Can Meet ‘Out-of-the-Box’ Requirements” introduces the functionality, features, and benefits of GPS Insight, which primarily provides “asset and vehicle tracking solutions”. The main function of GPS Insight is to retrieve collected data from fleet activity and movement, and relay back data collected to a management for analysis, all while happening in real time. The article also stated that the features of GPS Insight are “configurable and customizable” according to the user’s requirements and preferences. To be able to meet user’s ever-changing demands and requests, GPS Insight introduces new features based on user’s response and feedback. Due to GPS Insight’s customizability, it is able to perform at different degrees of comprehensiveness. GPS Insight has the potential to be an asset to any company when and if it is utilized properly. The introduction of telematics in data analysis is able to boost efficiency and has made the process convenient and fuss-free.

GPS Insight is a customizable GPS fleet tracking software used for vehicle and asset tracking (“About GPS Insight,” n.d., para.1). It uses global positioning systems to track vehicles in real time. A large part of GPS Insight involves data analysis, which allows users to get detailed insights on fleet movement, driver behaviour, and fuel consumption (Staff GPSTrackIt, 2016). This data enables users to identify the key problem areas. Users will then be able to come up with solutions to tackle such problems.

When compared to other tracking solutions on the market, such as Cartrack, GPS Insight should be a business’s primary choice. I will be comparing these two products based on their features, customizability, and accessibility. By comparing information provided on their websites, GPS Insight has 14 more features than Cartrack making it able to meet more user requirements and preferences (“Enterprise,” n.d., table 3) (“Fleet Pro,” n.d., table 3). GPS Insight allows users to customize features on the dashboard based on their requirements and focus (Lauren Fletcher and Grace Suizo, 2011). This gives users more flexibility as to how they want to utilize GPS Insight. While Cartrack offers additional features, it does not allow customizability of such features. Users only utilize features as provided. GPS Insight includes a mobile application, allowing users to manage their fleet on the go. Cartrack is not accessible as such as it only offers web-based management. The absence of a mobile application could make fleet tracking less efficient when compared to GPS Insight.

Reference:
About GPS Insight. (n.d). Retrieved October 19, 2016 from
http://www.fieldtechnologiesonline.com/ecommcenter/gpsinsight

Staff GPSTrackIt. (2016). 20 Benefits of GPS Fleet Tracking for Transportation. Retrieved October 11, 2016 from http://gpstrackit.com/14-benefits-of-gps-fleet-tracking-for-transportation-industries/

Enterprise. (n.d.). Retrieved October 11, 2016 from
https://www.gpsinsight.com/solutions/features/

Fleet Pro. (n.d.). Retrieved October 11, 2016 from
https://www.cartrack.sg/fleet-management/

Lauren Fletcher and Grace Suizo (2011). The Evolution of Telematics. Retrieved October 11, 2016 from http://www.automotive-fleet.com/article/story/2011/02/the-evolution-of-telematics.aspx

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